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I have been tasked with redesigning the Iblea Sale brand and packaging, an historic company that selling salt from the 30s. The primary objectives of the new pack were to stand out on retail shelves, emphasise the product’s unique points of difference. A simple idea for a simple product: A vortex of salt on the bright colors of the most beautiful island in the world.
Bronze in Packaging at Indigo Design Award 2020
Mention World Brand Design
Mention Packaging of the World
M. Bocchieri – A. Celestre